GFCNY
I co-founded a collective called GFCnewyork with another close friend and colleague, Saint Louis. GFCnewyork, a management, public relations and marketing firm, has become a platform for a new breed of musicians and creatives reshaping society norms. The company's innovative marketing strategies, along with our hustle mentality, has allowed us to break such acts as Mickey Factz, FKi, Big K.R.I.T., Jesse Boykins III, A.CHAL, Smoke DZA, Deem Spencer, and more.
Both worlds collided when we started working with our first artist, Mickey. We needed a theme song for Laced. Not many people were rapping about sneakers. Mickey was one of the firsts. It was a great experience. We couldn’t afford to hire a staff so we did everything ourselves: A&R, marketing, publicity, styling, and production. I’m a huge Pharrell fan, and thought it’d be cool if Mickey flipped N.E.R.D. material. We flooded everyone’s Myspace pages with Mickey’s In Search of the N.E.R.D. project. We were one of the firsts to focus on digital marketing, through ideas and building relationships with OG rap blogs. We didn’t have our own Macs so we’d go into the Apple store and push out music there. Kid Cudi would be in there doing the same thing. He was pushing his music while working at Bape.
My childhood friend, rapper Smoke DZA connected me with Johnnyshipes. Shipes was curious as to who was behind Mickey Factz. He believe in me because of how I believed in others. He wanted me to do PR and digital marketing for the late, Nipsey Hussle. We worked on Bullets Ain’t Got No Name, Vol. 1. I was fortunate to be a part of his growth, and witness him figure out the model to make money digitally.
Shipes and I worked together on a few artists including Big K.R.I.T., Smoke DZA, Joey Badass, among others. I handled marketing and explored new creative outlets like art direction and photography. In 2010, I co-founded one of the most popular branded hip-hop tours to date, "The Smoker's Club," alongside Shipes. Inspired by capturing moments while on tour, I curated my first photo exhibit in 2014.
Throughout 2014-2018, we, GFCNY, reunited with old friends Sean Famoso and Tunde Balogun to take on digital marketing, publicity and creative for their label, Love Renaissance. We developed marketing plans and lead creative strategy for a handful of their artists such as Raury, 6LACK, and DRAM.
I’m currently with an amazing artist from Queens, NY. Th great Deem Spencer. It never stops... We keep finding talented artist and building.
Both worlds collided when we started working with our first artist, Mickey. We needed a theme song for Laced. Not many people were rapping about sneakers. Mickey was one of the firsts. It was a great experience. We couldn’t afford to hire a staff so we did everything ourselves: A&R, marketing, publicity, styling, and production. I’m a huge Pharrell fan, and thought it’d be cool if Mickey flipped N.E.R.D. material. We flooded everyone’s Myspace pages with Mickey’s In Search of the N.E.R.D. project. We were one of the firsts to focus on digital marketing, through ideas and building relationships with OG rap blogs. We didn’t have our own Macs so we’d go into the Apple store and push out music there. Kid Cudi would be in there doing the same thing. He was pushing his music while working at Bape.
My childhood friend, rapper Smoke DZA connected me with Johnnyshipes. Shipes was curious as to who was behind Mickey Factz. He believe in me because of how I believed in others. He wanted me to do PR and digital marketing for the late, Nipsey Hussle. We worked on Bullets Ain’t Got No Name, Vol. 1. I was fortunate to be a part of his growth, and witness him figure out the model to make money digitally.
Shipes and I worked together on a few artists including Big K.R.I.T., Smoke DZA, Joey Badass, among others. I handled marketing and explored new creative outlets like art direction and photography. In 2010, I co-founded one of the most popular branded hip-hop tours to date, "The Smoker's Club," alongside Shipes. Inspired by capturing moments while on tour, I curated my first photo exhibit in 2014.
Throughout 2014-2018, we, GFCNY, reunited with old friends Sean Famoso and Tunde Balogun to take on digital marketing, publicity and creative for their label, Love Renaissance. We developed marketing plans and lead creative strategy for a handful of their artists such as Raury, 6LACK, and DRAM.
I’m currently with an amazing artist from Queens, NY. Th great Deem Spencer. It never stops... We keep finding talented artist and building.
6LACK
Free 6lack [2016]
A.CHAL
Ballroom Riots [2013]
Welcome to GAZI [2016]
BIG K.R.I.T.
K.R.I.T. WUZ HERE [2010]
RETURN OF 4EVA [2011]
4EVA N A TIME [2012]
LIVE FROM THE UNDERGROUND [2012]
KING REMEMBERED IN TIME [2013]
CADILLACTICA [2014]
IT’S BETTER THIS WAY [2015]
12FOR12 [2016]
4EVA IS A MIGHTY LONG TIME [2017]
K.R.I.T. IZ HERE [2019]
DIGITAL ROSES DON’T DIE [2021]
CHAZ FRENCH
These Things Take Time [2015]
DEVIN THE DUDE
Landing Gear [2008]
DEEM SPENCER
We Think We Alone [2017]
pretty face [2019]
DRAM
#1Epic [Mixtape] [2014]
#1Epic [EP] [2015]
GAHDAMN [2015]
Big Baby DRAM [2016]
Free 6lack [2016]
A.CHAL
Ballroom Riots [2013]
Welcome to GAZI [2016]
BIG K.R.I.T.
K.R.I.T. WUZ HERE [2010]
RETURN OF 4EVA [2011]
4EVA N A TIME [2012]
LIVE FROM THE UNDERGROUND [2012]
KING REMEMBERED IN TIME [2013]
CADILLACTICA [2014]
IT’S BETTER THIS WAY [2015]
12FOR12 [2016]
4EVA IS A MIGHTY LONG TIME [2017]
K.R.I.T. IZ HERE [2019]
DIGITAL ROSES DON’T DIE [2021]
CHAZ FRENCH
These Things Take Time [2015]
DEVIN THE DUDE
Landing Gear [2008]
DEEM SPENCER
We Think We Alone [2017]
pretty face [2019]
DRAM
#1Epic [Mixtape] [2014]
#1Epic [EP] [2015]
GAHDAMN [2015]
Big Baby DRAM [2016]
FKi
Blue Steel [2010]
Transformers N The Hood [2012]
GOODBYE TOMORROW
A Journey Through The Mind Of A Non Believer [2015]
J’DEMUL
17th [2018]
JESSE BOYKINS III
Way of a Wayfarer [2011]
Zulu Guru [2012]
Love Apparatus [2014]
KAMAU
A Gorgeous Fortune [EP] [2016]
TheKAMAUU-CASSETTE: uRTH GoLD [2017]
Blue Steel [2010]
Transformers N The Hood [2012]
GOODBYE TOMORROW
A Journey Through The Mind Of A Non Believer [2015]
J’DEMUL
17th [2018]
JESSE BOYKINS III
Way of a Wayfarer [2011]
Zulu Guru [2012]
Love Apparatus [2014]
KAMAU
A Gorgeous Fortune [EP] [2016]
TheKAMAUU-CASSETTE: uRTH GoLD [2017]
KIDD KIDD
The Reallionaire [2011]
LOU THE HUMAN
Humaniac [2017]
The Reallionaire [2011]
LOU THE HUMAN
Humaniac [2017]
MARA HRUBY
From Her Eyes [EP 2011]
Archaic Rapture [2014]
MELO-X
Mustafa the GODKING: Rise of the Merch [2010]
More Merch [2010]
Black Apple with Love ft. Jesse Boykins III [Single] [2010]
Audio Foreplay [2011]
Zulu Guru [2012]
Fewture [2012]
MORUF
Shades of Moo [2013]
MICKEY FACTZ
thedarkphoenix#ALPHA [2010]
I’m Better Than You [2010]
Love.Lust.Lost [2011]
NAKIM
FUK EM [2011]
MILA J
Press Start [EP] [2015]
NIPSEY HUSSLE
BULLETS AIN’T GOT NO NAMES 1 [2008]
BULLETS AIN’T GOT NO NAMES 2 [2009]
BULLETS AIN’T GOT NO NAMES 3 [2009]
QUE
Can U Digg It? [Mixtape] [2015]
RAPSODY
She Got Game [Mixtape] [2013]
RAURY
Indigo Child [2014]
All We Need [2015]
RAY BLK
My Hood ft. Stormzy [Single] [2016]
SHECK WES
Live SheckWes Die SheckWes [Single] [2017]
SMOKE DZA
Substance Abuse: Headstash [2010]
George Kush da Button [2010]
The Hustler’s Catalog [2011]
Rolling Stoned [2011]
Sweet Baby Kushed God [2011]
Cuz I Felt Like It [2012]
Rugby Thompson [2012]
K.O.N.Y. [2012]
Ringside [2013]
The Stage [2013]
Ralphie’s Forgotten Children [2013]
Ringside 2 [2014]
Dream.Zone.Achieve [2014]
The Outsiders [2014]
Ringside 3 [2015]
Ringside 4 [2016]
He Has Risen [2016]
George Kush da Button: Don’t Pass Trump the Blunt [2016]
Don’t Smoke Rock [2016]
Ringside 5 [2017]
Ringside 6 [2018]
Not For Sale [2018]
STALLEY
MADSTALLEY [2009]
TOTEM
Pride [2015]
VICTORIA MONET
Nightmares & Lullabies [2014]
WOLFE DE MÇHLS
Naked [2016]
From Her Eyes [EP 2011]
Archaic Rapture [2014]
MELO-X
Mustafa the GODKING: Rise of the Merch [2010]
More Merch [2010]
Black Apple with Love ft. Jesse Boykins III [Single] [2010]
Audio Foreplay [2011]
Zulu Guru [2012]
Fewture [2012]
MORUF
Shades of Moo [2013]
MICKEY FACTZ
thedarkphoenix#ALPHA [2010]
I’m Better Than You [2010]
Love.Lust.Lost [2011]
NAKIM
FUK EM [2011]
MILA J
Press Start [EP] [2015]
NIPSEY HUSSLE
BULLETS AIN’T GOT NO NAMES 1 [2008]
BULLETS AIN’T GOT NO NAMES 2 [2009]
BULLETS AIN’T GOT NO NAMES 3 [2009]
QUE
Can U Digg It? [Mixtape] [2015]
RAPSODY
She Got Game [Mixtape] [2013]
RAURY
Indigo Child [2014]
All We Need [2015]
RAY BLK
My Hood ft. Stormzy [Single] [2016]
SHECK WES
Live SheckWes Die SheckWes [Single] [2017]
SMOKE DZA
Substance Abuse: Headstash [2010]
George Kush da Button [2010]
The Hustler’s Catalog [2011]
Rolling Stoned [2011]
Sweet Baby Kushed God [2011]
Cuz I Felt Like It [2012]
Rugby Thompson [2012]
K.O.N.Y. [2012]
Ringside [2013]
The Stage [2013]
Ralphie’s Forgotten Children [2013]
Ringside 2 [2014]
Dream.Zone.Achieve [2014]
The Outsiders [2014]
Ringside 3 [2015]
Ringside 4 [2016]
He Has Risen [2016]
George Kush da Button: Don’t Pass Trump the Blunt [2016]
Don’t Smoke Rock [2016]
Ringside 5 [2017]
Ringside 6 [2018]
Not For Sale [2018]
STALLEY
MADSTALLEY [2009]
TOTEM
Pride [2015]
VICTORIA MONET
Nightmares & Lullabies [2014]
WOLFE DE MÇHLS
Naked [2016]