GFCNY
I co-founded a collective called GFCnewyork with another close friend and colleague, Saint Louis. GFCnewyork, a management, public relations and marketing firm, has become a platform for a new breed of musicians and creatives reshaping society norms. The company's innovative marketing strategies, along with our hustle mentality, has allowed us to break such acts as Mickey Factz, FKi, Big K.R.I.T., Jesse Boykins III, A.CHAL, Smoke DZA, Deem Spencer, and more.
Both worlds collided when we started working with our first artist, Mickey. We needed a theme song for Laced. Not many people were rapping about sneakers. Mickey was one of the firsts. It was a great experience. We couldn’t afford to hire a staff so we did everything ourselves: A&R, marketing, publicity, styling, and production. I’m a huge Pharrell fan, and thought it’d be cool if Mickey flipped N.E.R.D. material. We flooded everyone’s Myspace pages with Mickey’s In Search of the N.E.R.D. project. We were one of the firsts to focus on digital marketing, through ideas and building relationships with OG rap blogs. We didn’t have our own Macs so we’d go into the Apple store and push out music there. Kid Cudi would be in there doing the same thing. He was pushing his music while working at Bape.
My childhood friend, rapper Smoke DZA connected me with Johnnyshipes. Shipes was curious as to who was behind Mickey Factz. He believe in me because of how I believed in others. He wanted me to do PR and digital marketing for the late, Nipsey Hussle. We worked on Bullets Ain’t Got No Name, Vol. 1. I was fortunate to be a part of his growth, and witness him figure out the model to make money digitally.
Shipes and I worked together on a few artists including Big K.R.I.T., Smoke DZA, Joey Badass, among others. I handled marketing and explored new creative outlets like art direction and photography. In 2010, I co-founded one of the most popular branded hip-hop tours to date, "The Smoker's Club," alongside Shipes. Inspired by capturing moments while on tour, I curated my first photo exhibit in 2014.
Throughout 2014-2018, we, GFCNY, reunited with old friends Sean Famoso and Tunde Balogun to take on digital marketing, publicity and creative for their label, Love Renaissance. We developed marketing plans and lead creative strategy for a handful of their artists such as Raury, 6LACK, and DRAM.
I’m currently with an amazing artist from Queens, NY. Th great Deem Spencer. It never stops... We keep finding talented artist and building.
Both worlds collided when we started working with our first artist, Mickey. We needed a theme song for Laced. Not many people were rapping about sneakers. Mickey was one of the firsts. It was a great experience. We couldn’t afford to hire a staff so we did everything ourselves: A&R, marketing, publicity, styling, and production. I’m a huge Pharrell fan, and thought it’d be cool if Mickey flipped N.E.R.D. material. We flooded everyone’s Myspace pages with Mickey’s In Search of the N.E.R.D. project. We were one of the firsts to focus on digital marketing, through ideas and building relationships with OG rap blogs. We didn’t have our own Macs so we’d go into the Apple store and push out music there. Kid Cudi would be in there doing the same thing. He was pushing his music while working at Bape.
My childhood friend, rapper Smoke DZA connected me with Johnnyshipes. Shipes was curious as to who was behind Mickey Factz. He believe in me because of how I believed in others. He wanted me to do PR and digital marketing for the late, Nipsey Hussle. We worked on Bullets Ain’t Got No Name, Vol. 1. I was fortunate to be a part of his growth, and witness him figure out the model to make money digitally.
Shipes and I worked together on a few artists including Big K.R.I.T., Smoke DZA, Joey Badass, among others. I handled marketing and explored new creative outlets like art direction and photography. In 2010, I co-founded one of the most popular branded hip-hop tours to date, "The Smoker's Club," alongside Shipes. Inspired by capturing moments while on tour, I curated my first photo exhibit in 2014.
Throughout 2014-2018, we, GFCNY, reunited with old friends Sean Famoso and Tunde Balogun to take on digital marketing, publicity and creative for their label, Love Renaissance. We developed marketing plans and lead creative strategy for a handful of their artists such as Raury, 6LACK, and DRAM.
I’m currently with an amazing artist from Queens, NY. Th great Deem Spencer. It never stops... We keep finding talented artist and building.
